CELEBRATING BRITISH FOOD AND FARMING AND THE ROLE IT PLAYS WITHIN A HEALTHY, BALANCED DIET
From farms and fields to kitchens and dinner tables, we bring people closer to the food they eat. We celebrate the pleasure of great ingredients and simple cooking, showing how small, balanced choices daily can make a meaningful difference.
Grounded in science and real-world data, we’re here to guide and encourage healthier habits that last.
FARMERS KEEPING CHEESE REAL CAMPAIGN
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CAMPAIGNS AND INITIATIVES
How we work
We work across four main pillars
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Working together to make good food easier for everyone.
We team up with farmers, schools and industry partners to support better eating habits, practical food skills and a more sustainable future.
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Helping healthier choices feel simple and enjoyable.
We make balanced eating easier by sharing clear, science-based guidance that fits real life – no fads, no fear.
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New ideas that move food and farming forward.
We blend trusted know-how with fresh thinking to create healthier diets and more sustainable food systems.
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Trusted facts that cut through the noise
We provide clear, independent research that helps people and decision-makers understand food, health and farming with confidence.
Making an Impact
- 50
- million adults reached (marketing campaigns across broadcast & social)
- 12
- million healthy recipe stickers appeared on pack (across 6 major supermarkets)
- 2
- million education resources downloaded (Food Fact of Life)
- XX
- Pupils who visited a farm as part of LEAF Sunday Farm Visit